El paradigma estratégico. Evolución, renovación y desafíos

Ignasi Brunet; Andrés Pazzi

doi:10.52292/j.estudecon.2010.858

Autores/as

Ignasi Brunet Universitat Rovira i Virgili
Andrés Pazzi Universitat Rovira i Virgili

DOI:

https://doi.org/10.52292/j.estudecon.2010.858

Palabras clave:

Competitividad, Estrategia, Recursos, Capacidades.

Resumen

El propósito de este artículo es exponer el desarrollo del pensamiento estratégico, que ha afectado a las presunciones dominantes en las que se basaba tradicionalmente la conceptualización de la empresa. Presunciones que se han visto sometidas a un fuerte escrutinio, y que ha conducido a una vuelta hacia el interior de las empresas, al ser conscientes las direcciones, tal y como afirma la Teoría de los Recursos y Capacidades, que únicamente mediante la adquisición de competencias distintivas se puede ser competitiva en la actualidad.

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